PROJECT
Client  Thinking Works (via SEA Design)
Category Graphics
Job Specifics Externally fitted, fret cut branding, and internal cut vinyls
Features With a clean and profoundly minimalist aesthetic, this shop fit-out needed to communicate brand values in as economic terms as possible. The unusual, externally fitted fret-cut signage mounted to the glass, cleverly challenged the pre-conceptions of those passing by – and hinted at the curious nature of the contents within.